Let Them Listen
A Wall Street Journal article from Tuesday, February 10, 2009 (New Kindle Audio Feature Causes a Stir) caught my eye recently. Kindle 1 was Amazon’s first foray into the realm of portable digital books or electronic book readers. The first version of Kindle was a runaway success, and Amazon could not keep up with demand. Now with Kindle 2, Amazon’s e.book readers will be getting a fabulous upgrade for the same price – or will they? Perhaps that upgrade will not be so fabulous after all, if the Authors Guild and some publishing companies have their way.
It seems that among Kindle 2’s new features is an upgrade that has really irked authors and publishers alike. Specifically, Kindle 2 will be able to read books aloud. This may seem the logical next step for an e.book, since technology that turns text to speech has been around for quite some time, but some writers and publishers object. The article quotes the executive director of the Authors Guild Paul Aiken as saying, “They don’t have the right to read a book out loud. That’s an audio right, which is derivative under copyright law.” I can just imagine if Mr. Aiken had been the executive director of the Horse and Carriage Guild 100 years ago saying of Henry T. Ford, “He doesn’t have the right to make a vehicle that runs on internal combustion. Transportation is a horse-drawn buggy right.” Publishers and writers would be wise to tread carefully on this issue for more reasons than one.
You can read the article at the Wall Street Journal website by following this link:
http://online.wsj.com/article/SB123419309890963869.html
My first question for the writers and publishers has to be, “Who do you think is most likely to take advantage of Kindle’s latest audio feature?” The blind of course! Do you really want stories about how you are keeping audio books out of the hands of the handicapped appearing all over the internet? Sorry guys, but this one is a no-brainer so pay close attention. You will lose this argument because what you are doing is immoral. Are you telling us that a family with a blind child must buy two copies of a book? Pay for the print version and pay again for the audio version – thank you very much! If you continue down this path I suggest that you consider offering your PR departments a pay raise and some more vacation time. They will surely need both.
Now if the public relations headache involved with keeping audio books out of the hands of the blind is not enough to convince you, think of the legal considerations. Kindle is only available in North America, and this policy seems to fly smack in the face of the Americans with Disabilities Act. An audio book for a person who can’t see is effectively the wheelchair ramp at the front of the restaurant for a person who can’t walk. Note to publishing companies and writers – after following my advice about your PR departments, you may want to consider beefing up your legal departments as well.
Finally, and perhaps most significantly for writers and publishers, this decision makes no sense from a business standpoint. Have you seen what has happened to the music industry over the past decade? At what point during that time did its resistance to downloading increase revenues? You will not stop the advance of technologies of this nature, so embrace them early if you want to profit from them. You had better figure out how to let consumers consume the product that they purchase from you in the way they see fit. The alternative is that consumers will figure out how to do it on their own and leave you out of the equation.
Yet, there is hope. Even beginner business school students will hear echoes of their Negotiations 101 class in Mr. Aiken’s comments. Appearing inflexible at first and demanding more than one expects is probably second nature to a person who negotiates for a living. Let us hope that authors, publishers and Amazon can work this out in a way that will give the consumers what they want, and compensate everyone in a fair manner. For now, I’m off to listen to the latest translation of Don Quijote, but I’d like to know….
What do you think?
1. Is the Authors Guild stand on Kindle 2’s text-to-speech feature a valid one from a moral, legal and business perspective?
2. Would you be willing to pay $359 (283€) for the Kindle 2, if it were available in your country?
3. What upgrades would you like to see for Kindle 3?
Etiquetas: accessibility, amazon, kindle
Hi Richard,
this is about content accesibility and companys are very lost about content rigths. They can’t keep people from consuming content as they want.
Thanks for responding, Esther.
I don’t think that the printed book (or the library for that matter) is in danger just yet from the digital version. Your job is safe for now!
About your second point, Kindle books are actually cheaper than the hardback editions. I have not priced it out yet, but I believe it will pay for itself once you have purchased around 100 books, and perhaps even sooner. Kindle also has the benefit of leaving hardly any carbon footprint. There is no paper used in printing, nor any energy used for shipping. Electronic books could be a boon for all members of society, not just the wealthy.
Hi Richard,
As a librarian, I would like to draw your attention to the fact that thanks to physical books we have been able to study several cultures along the history and for the same reason we should cherish and protect this legacy for future generations. In addition, this state-of-the-art device is and will only be within the reach of a few privileged people, even in developed countries.
There are many other things I could add with regard to this topic but may end up being too subjective.
Regards
Thanks for the comment Angel!
I agree with you that businesses tend to overlook accessibility, especially online. I also agree with your second comment. It seems obvious to me that it is futile to try to limit the ways your customers can consume your product. However, it seems that Amazon has caved into the Authors Guild’s demands. It has recently been reported that Kindle 2 will allow publishers to enable or disable the audio feature for their copyrighted literary works. What this means is anybody’s guess, but many in the tech world are predicting that most books will NOT be available in audio format for the Kindle 2. Do I hear lawyers rubbing their hands together??